ASM Online Publisher Network Continues to Gain Momentum
05/20/2008 Manhattan, New York
"ASM is aggressively expanding its footprint in all areas of the interactive college community. Our partnership with EasyBib.com underscores the quality of websites that are members of ASM's Online Publisher Network. EasyBib offers students a comprehensive suite of services that provide college students with a powerful solution to cite research," says Chris Chilek, COO of ASM.
Advanced Student Marketing Creates Muilti-Channel Vertical Ad Network Targeting College Students
01/15/2008 Austin, TX
Austin, TX, January 15, 2008 – Advanced Student Marketing (ASM), the online network designed to put advertisers in front of college students, today announced it has launched a premium vertical ad network. The Advanced Student Marketing Network will connect content sites and online publishers popular with college-aged students with advertisers interested in reaching that exclusive and notoriously fickle audience. According to Harris Interactive, college students represent $200 billion in annual discretionary income and are still in the process of building their brand loyalty.
The ASM Network is a core component within ASM’s multi-channel model putting advertisers in front of college students. Called Media Mesh, the ASM model seamlessly integrates Web, mobile, digital projection, direct mail and print marketing campaigns to maximize advertiser exposure and encourage student participation. For example, advertisers can contact students through text messages on a mobile device, which encourages them to visit a Website, where they can then print out a coupon that can be used at a retail outlet. Adify Corporation is delivering the expertise, technology and services for ASM to create, manage and commercialize their vertical advertising solution to both advertisers and content creators.
ASM Network’s publishing partners include popular student sites, including StudentsHangOut, Cramster, CampusTech, CollegeCram, CampusGrotto and an exclusive agreement with Pick-a-Prof.com.
"This is a key demographic for most marketers because of their disposable income," said Chris Chilek, COO at ASM. "However, this is also a decidedly difficult audience to effectively target because their interests and media outlets vary widely and change frequently. Our integrated model, including the vertical ad network, provides advertisers a way to get in front of students through outlets they trust and in a format that encourages participation."
"In the competitive world of online university education, it can be a challenge to reach prospective students during their decision-making process with the hope of encouraging them to enroll in our online and distance education classes," said Trevor Meyer, Marketing Specialist with the University of Nebraska—Lincoln, Extended Education & Outreach. "Through our campaign with Pick-A-Prof.com, a publisher in the ASM advertising network, we were able to maximize our online advertising spend and efficiently reach our target and highly coveted market of college-aged students, while maintaining creative control of our campaigns."
ASM selected Adify as the foundation for its offering. Adify enables ASM to forge relationships between its advertising and publisher partners by delivering the expertise, backend infrastructure and services to deliver content sponsorships, video, image and rich media advertising. Additionally, Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.
"Advanced Student Marketing and vertically-focused communities like it, presents a great opportunity for both advertisers and publishers to connect with the notoriously indecisive college student audience," says Russ Fradin, CEO at Adify. "Vertical ad networks are the most effective and welcome way for advertisers to locate and engage these audiences.to ."
The ASM Network is a core component within ASM’s multi-channel model putting advertisers in front of college students. Called Media Mesh, the ASM model seamlessly integrates Web, mobile, digital projection, direct mail and print marketing campaigns to maximize advertiser exposure and encourage student participation. For example, advertisers can contact students through text messages on a mobile device, which encourages them to visit a Website, where they can then print out a coupon that can be used at a retail outlet. Adify Corporation is delivering the expertise, technology and services for ASM to create, manage and commercialize their vertical advertising solution to both advertisers and content creators.
ASM Network’s publishing partners include popular student sites, including StudentsHangOut, Cramster, CampusTech, CollegeCram, CampusGrotto and an exclusive agreement with Pick-a-Prof.com.
"This is a key demographic for most marketers because of their disposable income," said Chris Chilek, COO at ASM. "However, this is also a decidedly difficult audience to effectively target because their interests and media outlets vary widely and change frequently. Our integrated model, including the vertical ad network, provides advertisers a way to get in front of students through outlets they trust and in a format that encourages participation."
"In the competitive world of online university education, it can be a challenge to reach prospective students during their decision-making process with the hope of encouraging them to enroll in our online and distance education classes," said Trevor Meyer, Marketing Specialist with the University of Nebraska—Lincoln, Extended Education & Outreach. "Through our campaign with Pick-A-Prof.com, a publisher in the ASM advertising network, we were able to maximize our online advertising spend and efficiently reach our target and highly coveted market of college-aged students, while maintaining creative control of our campaigns."
ASM selected Adify as the foundation for its offering. Adify enables ASM to forge relationships between its advertising and publisher partners by delivering the expertise, backend infrastructure and services to deliver content sponsorships, video, image and rich media advertising. Additionally, Adify provides the key network management services required to execute successful advertising campaigns, including ad management, tracking, reporting, billing, payment and technical support functions.
"Advanced Student Marketing and vertically-focused communities like it, presents a great opportunity for both advertisers and publishers to connect with the notoriously indecisive college student audience," says Russ Fradin, CEO at Adify. "Vertical ad networks are the most effective and welcome way for advertisers to locate and engage these audiences.to ."
ASM recruits top-tier college websites into Online Publisher Network.
12/05/2007 Austin, TX
Supporting the growing momentum behind ASM's Online Publisher value proposition StudentsHangOut, Cramster, CampusTech, CollegeCram, CampusGrotto have joined the network. Additionally ASM now has an exclusive agreement with Pick-a-Prof.com.
Pick-A-Prof joins ASM's Online Publisher Network
10/01/2007 Austin, TX
Pick-A-Prof is a socio-academic utility that helps college students make educated decisions about professors and classes. By combining an extensive amount of academic information directly from university records along with social networking data, Pick-A-Prof gives students virtual snapshots of classes from how professors teach to which sections friends are going to take.